Christina Munoz Madsen, Associate VP for Communication, Public Relations and Marketing spoke with Senators about our institution being in a transition mode for new advertising and commercial ideas. We have a new agency on board, Eric Rob & Isaac. They have been informed to take ideas and do whatever is best for UCA, be it a new logo, new brand, new look or new image. The agency will give us their recommendation in the spring. Also, the President’s report is out and UCA’s magazine is ready but hasn’t been released yet. As far as creative services are concerned, they are looking at the digital assets management system. It will help create brochures, posters or postcards. It gives access to photos and layouts which will be able to be printed. This will be life changing for our institution to have such technology available.